b'Welcome to Our Practice FlyersSent to all new patients before their first appointment.Medicare Flyers, Premium IOLs, Sunglass OffersPlaced in all surgical packets.Contact Lens Patient Optical SavingsGiven to all new contact lens wearers at training.Lasik Sunglass OfferPlaced in all Lasik surgical packets.Meet Our Optical Staff HandoutGiven to all complete exam patients at check in.Designer Frame Trunk ShowA wine and cheese event. Select eyewear companies will showcase their entire collection of three to four designer lines. This show will be heavily advertised.Seasonal PromotionsConsistently run to highlight different frame lines and lens coating technology.Special Web Offers and Email PromotionsPlaced in all surgical packets.MARKETING | 17'